Why Pathway

Zuzanna Stamirowska·May 24, 2022·0 min read

Two years after launching the company, putting together a team of A-players, and conducting extensive R&D, our developer tool “Pathway™” was born.

Here are a couple of reasons behind the name “Pathway™” which are close to our hearts, and made it the only possible choice for us really:

  1. Let’s start with the basics, the dictionary definition of pathway - a way of achieving a specified result; a course of action. At the end of the day we’re all about delivering value and results to our clients.
  2. A literary allusion to paths (ways, tracts). Our logistics data is based on paths, our SQL query mechanism has an extension for path-type data.
  3. A slightly more figurative version, making an allusion to life-journeys of assets, which somehow fits in with event stream data (e.g. any mobility patterns, user journeys...).
  4. As an incremental engine for data structuring: taking a computational approach to the brain, some of the absolutely key features of neuronal communication in the cortex, especially the visual cortex, are the following: support for feedback loops in the architecture.
  • layers in the architecture which extract more and more structure from unstructured data as we go deeper.
  • pathways carry state-change signals for the corresponding neuronal dynamics - and so are essentially working with * some obscure form of differentiated signals.

*Fun fact: if you look closely at our new logo, you will see synapses in it 😉.